Values are long-term, high-level motivational guides that people can use to organize and energize their lives, from daily pursuits, to interpersonal relationships, to career goals, and so on. The content of people’s values is associated with the way they experience their day-to-day (Prentice, 2015) and crucial periods of life (e.g., the year after finishing university, Niemiec et al., 2009; pre-adolescent development, Ahn & Reeve, 2020). In line with this, a large body of research indicates that value content matters for important life outcomes, such as overall well-being (Dittmar, Bond, Hurst, & Kasser, 2014). Specifically, when people’s values for things like meaningfully connecting to others and contributing to their communities (examples of intrinsic values) well overshadow materialistic values, like wanting to own many expensive possessions or impressing others with one’s appearance, values tend to be positively associated with personal and social well-being. But when materialistic values threaten or overcome the importance of intrinsic values, the positive association between values and well-being tends to be broken or even inverted. This raises the question, how might we help people choose values that are most likely to lead to positive outcomes? To answer it, we will be conducting a line of research that will advance theoretical and empirical understanding of interventions for value choice and how those interventions can be combined with other goal-setting techniques in order to provide sustainable motivation and guidance for pursuits that are likely to produce well-being.